In the world of advertising, it’s not uncommon for brands to go to great lengths to capture the attention of their audience. From flashy graphics to compelling taglines, however, they can’t compete with a recent ad takeover in the heart of the city by Sweet Toof, who has taken this concept to a whole new level.
Titled “Sweet Swagger,” the ad takeover features graffiti artist Sweet Toof’s unmistakable gummy grin, complete with a striking golden tooth painted over the teeth of a traditional toothpaste advertisement.
Perfect teeth are sweet toof. Image Copyright Sweet Toof
Passersby are stopped in their tracks as they catch a glimpse of Sweet Toof’s rebellious yet endearing toothy grin, making it impossible to ignore the clever twist on the boring toothpaste ad. The bright colours and playful irreverence of the ad takeover remind us that art knows no bounds and can enliven even the most mundane settings.
Ultimately, Sweet Toof’s clever gummy tooth ad takeover at Homerton Terrace Stop S, London E9 6LH, demonstrates the ability of graffiti to bring an unexpected smile and brighten up our day.